Why CEOs and CMOs Should Care About Patient Access

Posted on: July 05, 2015

Why CEOs and CMOs Should Care About Patient Access
Author Jamie Gier CHIEF MARKETING OFFICER

Businesses, including health systems, make considerable investments in marketing to attract and retain clients. But what good is this effort if we don't make it easy for clients to do business with us and get premium value for what they purchase?

Read the Article in Becker's Hospital Review